Overview

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Messenger is one of the most popular messaging apps in North America. You can use the Messenger channel to connect with your customers and build your business in some great ways:

• Send automated notifications to your customers in Messenger about products requested by them on your Shopify online store
• Let your customers make purchases directly from conversations with you in Messenger using the standard Shopify checkout
• Respond to your customers' questions quickly in a single message thread.

After you activate the Messenger channel in your Shopify admin, your customers can use Messenger to receive updates about new arrivals, i.e. in-stock notifications when products they subscribed for become available. They can also get in touch with you and shop for products right in Messenger.

Activating the Messenger channel

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To start sending in-stock notifications via Messenger you need to connect your business page with the app. Follow the steps below:

1. Go to the account tab.
2. After you've reviewed the terms of service, click Connect account:
   
   
3. Give the app permission to view your public profile:
   
   
   
   
4. Give the app permission to manage your Pages and send messages from Pages you manage:
   
   
   
   
5. In the Facebook page section, select the Facebook page that you want to connect to the Messenger channel, and then click Connect page:
   
   
   
   
6. Go to the Facebook page settings, click the “Advanced Messaging” tab and apply for the “One-Time Notification” permission :
   
   
   
   

After you connect your Facebook page and the page is granted the “One-Time Notification” permission



the app is ready to use.

Sending in-stock notifications via Messenger

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If you've already activated the Messenger channel, customers will see an option to subscribe for out of stock (sold out) products. The "Send to Messenger" plugin that lets them opt-in to receive updates from Messenger will be displayed on your product page under the "Sold out" button:

After you update your inventory, customers will receive an automatic Messenger notification telling them the product they want is back in stock. First, customers get a push notification. Then they see a structured template message. The template includes:

1. A product image
2. A product title
3. A product price and links to "View details"
4. A link to "View details" of the product
5. A link to "Buy now" the product
6. A link to unsubscribe from receiving updates about this product



They can purchase requested products directly from your conversations in Messenger,



unsubscribe from receiving updates about a particular product



or browse your store for more details:

Selling instantly right in Messenger

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Your customers can buy products without leaving Messenger. After they click the "Buy now" button they will be able to checkout, fill in Customer information with Billing address and complete order right in Messenger using standard Shopify checkout flow on your online store opened inside a webview.

Customizing messages and buttons text

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Messages and buttons text are fully customizable. Use any language you want.

You can customize these automated messages from the Customization page:

• The "Send to Messenger" plugin placement
• The "Send to Messenger" plugin skin
• The "Send to Messenger" plugin size
• The "Send to Messenger" plugin title
• The "Send to Messenger" button title
• Message after a subscription (in a product page)
• Subscription message
• Messenger view product's details button
• Messenger buy product button

Changing the plugin placement

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You can customize the "Send to Messenger" plugin placement by editing the theme HTML code:

• Open sections/product-template.liquid
• Place <div id="bis-fb-messenger-button-wrapper"></div> where you want the "Send to Messenger" plugin to be displayed
• Save

Activity statuses

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On the Dashboard page you can see activity badges with the following statuses:

Subscribed

A customer subscribed for in-stock notifications using the "Send to Messenger" plugin.

Notified

A customer received an in-stock notification in Messenger with the requested product.

Unsubscribed

A customer clicked the link to unsubscribe from receiving in-stock notifications about the requested product.

Clicked details

A customer clicked the link to "View details" of the requested product.

Clicked buy

A customer clicked the link to "Buy now" the requested product.

Checked out

A customer added to cart the requested product and checked out.

Purchased

A customer purchased the requested product within 72 hours after the store visit.